Summit SEO Services
Frequently Asked Questions
1 - What is (SEO) Search Engine Optimization?
SEO (Search Engine Optimization) is the procedure of reviewing, and updating a website so that it is setup to attract the most traffic from the search engines for specific keywords (targeted traffic) that people use to find out about specific your brands or products. The process usually includes the application of On-page and Off-page optimization techniques to improve the website's rankings within Organic search results.
2 - What is (SEM) Search Engine Marketing?
SEM (Search Engine Marketing) is the procedure of using paid services to enhance the visibility of a website within the results of search engine queries. Most commonly known as PPC (Pay Per Click), these programs usually differentiate these return results from the non-paid "organic" search results by labeling these as, "Sponsored Links" or in Google's case, they are labeled, "Google Ads".
Some SEO Campaigns consist of adding some Search Engine Marketing to round out a websites overall visibility to web surfers.
3 - What is Search Engine Normalization?
The same as Search Engine Optomization except it is 100% focused on On-Page optimization. If the work cannot be done on the web page itself, it is not considered for the review.
4 - Why Does Your Business Need SEO?
Online people have or are currently transitioning to using the web as the new, "Yellow Pages." That, along with the increase in the sharing of personal information via the social networks (Twitter, Face Book, MySpace, LinkedIn, etc), has made search engines like Google, Yahoo, and Bing, the tools of choice when looking for any type of information nowadays. With a few clicks on the web or a few clicks on the cell phone a person can obtain a current, up to the second, ranked, personalized list of websites, phone numbers to make a buying decision with.
Current reports on internet usage shows that better than 90% of all web traffic are inquires to search engines like Google and Yahoo. Of that traffic, almost 99% of the resulting traffic that happens as a result of people clicking through the results are to sites that were returned on the 1st page of search engine results. People searching with specific keywords usually always click through to the first website on the list (AKA organic search result #1)
3 - What is Search Engine Positioning?
Similar to Search Engine Normalization except this service is 100% focused on Off-Page optimization. If the work is to be done on the web page itself, it is not considered for the review. This covers all the search engine influence done on other websites for benefit of your website.
